THE IMPACT OF CORPORATE SOCIAL RESPONSABILITY EVALUATION FINDINGS THROUGH ETHOS – SEBRAE INDICATORS 2013 IN ACTIONS OF RESEARCHED COMPANIES

Abstract

The general objective from the present article was to analyze the impact of CSR results through ethos-sebrae indicators in 2013, in the actions of investigated companies. Specific objectives: verify the managers perception regarding the application of the indicators as well as the obtained results in the assesments in 2013; identify potential changes in management process, on managers insight; analyse the advantages, disadvantages and possible weaknesses of implementation of CSR in researched companies. As data collection instrument, a semi-structured interview script was used focused on managers of the mentioned companies. The analysis was developed on a descriptive method, with qualitative approach. Regarding the results, the managers highlited the perception of the company atmosphere on CSR and the importance of these information as a guideline to implement actions and improvements in managing. As disadvantages: lack of resources and cost; as advantages: the CSR benefits everybody who is on business and contributes to company development. In general, the results of CSR evaluation, enabled the managers, a greater understanding of CSR as a managment pattern to enhance vallue to business and gain greater market competitiveness as well. Keywords