Dipping and rinsing dishes: a discussion involving cleanliness and sustainability in Brazilian and English households

Resumo

This paper compares the way people wash dishes in England and in Brazil to contribute to the discussion of how practices are undertaken in different national contexts and by people with different cultural backgrounds in both places, in order to verify if there are different levels of strength in the elements of practice described by Shove et al. (2012). It is based on twelve oral histories, both from Brazilian residents (three Brazilian locals and two English migrants) and English residents (two Brazilian migrants, one English local, and two cross-national couples). This data examines different social conventions and expectations from multiple perspectives, considering procedures, interplay between partners, expected outcomes and items associated to the practice, to name a few. Different social conventions of what is expected from a practice and the culture play a significant role in this dynamic, allowing us also to think about different strategies that could be employed by companies and governments to promote sustainable behaviours. Overall, the analysis provides an original account of social practices, which offers insights in multiple domains, such as consumer behaviour, marketing, sustainability and governance strategy.