Lebbos Favoreto, R. and Pacagnan, M.N. 2016. The Marketing Function in a New Business: a Case Study of a Brazilian Viticulture Company. Revista Ciências Sociais em Perspectiva. 15, 28 (Jun. 2016), 151–168. DOI:https://doi.org/10.48075/revistacsp.v15i28.13180.