Revista Expectativa
type: channel
description: A Revista Expectativa é uma publicação quadrimestral de acesso aberto e gratuito do Curso de Secretariado Executivo Trilíngue e do Grupo de Pesquisa em Secretariado Executivo Bilíngue da Unioeste — Campus de Toledo. A revista surgiu em 2001 e pretende contribuir para o aumento de espaços institucionais de discussão sobre as diversas áreas do conhecimento organizacional. Mais especificamente visa publicar trabalhos nas áreas: Secretariado Executivo, Gestão Organizacional e Línguas/Comunicação. Revista Expectativa is a free of charge open access quarterly academic publication issued by Trilingual Executive Secretariat degree program and the Research Group in Bilingual Executive Secretariat at the Western Paraná State University (Unioeste) – campus Toledo. The Journal emerged in 2001 to contribute to institutional spaces for discussion on the various areas of organizational studies. More specifically, it aims to publish in the areas: Executive Secretariat, Organizational Management, and Languages/Communication. Revista Expectativa es una publicación cuatrimestral de acceso abierto y gratuito del Colegiado del Curso de Secretariado Ejecutivo Trilingüe y del Grupo de Investigación en Secretariado Ejecutivo Bilingüe de la Unioeste - Campus de Toledo. La revista surgió en 2001 y pretende contribuir al aumento de espacios institucionales de discusión sobre las distintas áreas del conocimiento organizacional y, más concretamente, tiene como objetivo publicar trabajos en las áreas: Secretariado Ejecutivo, Gestión Organizacional e Idiomas/Comunicación. Editora-chefe: Profa. Dra. Carla Maria Schmidt Editora Adjunta: Profa. Dra. Samantha Frohlich E-mail: revista.expectativa@gmail.com Periodicidade: Quadrimestral.
publisher: Universidade Estadual do Oeste do Paraná
language: en
publication name: Revista Expectativa
issn: 1982-3029
copyright: Aviso de Direito Autoral Creative Commons Política para Periódicos de Acesso Livre Autores que publicam nesta revista concordam com os seguintes termos: 1. Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista. 2. Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista. 3. Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre). <img src="[binary]" alt="" /> Licença Creative Commons Esta obra está licenciada com uma Licença Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional, o que permite compartilhar, copiar, distribuir, exibir, reproduzir, a totalidade ou partes desde que não tenha objetivo comercial e sejam citados os autores e a fonte.
items: Competências instrumentais no ensino da língua inglesa: Uma análise em cursos de Secretariado Executivo no Brasil
items: Educação Superior em disputa: Expansão da EaD, políticas públicas e o ingresso em Secretariado
items: The uses of digital tools and Artificial Intelligence at work: a study with executive secretariat professionals
items: Marketing digital no Brasil: uma revisão da produção científica na Web of Science (2006–2024)
items: The secretary profession in the international context: a study based on the requirements of the vacancies offered
items: A importância do Programa Institucional de Bolsas de Iniciação à Docência (PIBID) para a formação de professores de língua(s): o caso de um Curso de Letras da UFMS
items: A contribuição do secretário executivo no processo decisório envolvendo a gestão de projetos: um estudo de caso em uma fundação no estado de Pernambuco
items: Occupation of Higher Education Professionals under Remote Work: An Analysis of the Social Processes Shaping the Occupational Mandate
items: Estratégias de marketing adotadas por empresas de vestuário feminino durante a pandemia
items: The meaning of work: a perception of executive secretariat students
items: Curricularização da extensão na formação acadêmica: um estudo no curso de secretariado executivo bilíngue da ufpb
items: Secretarial work in the Covid-19 pandemic the perception of professionals regarding the adaptation to remote work on the pandemic context
items: Tendências da Comunicação Organizacional no Mercado Contemporâneo e a Inserção do Secretário Executivo
items: Internacionalização e Secretariado: Um estudo Bibliométrico baseado em Corpus
items: nvisible Professionals in the Corporate World: The Role of a Professional Council in Valuing Executive Secretaries (ES)
items: The challenges of entrepreneurship from the female perspective
items: Um estudo sobre a LGPD: os impactos laborais que a nova legislação pode ocasionar para servidores da Universidade Federal de Sergipe
items: Strategic actions
items: Emotions, identity & power in organizational studies
items: quality of life at work: a study in the wood industry
items: Uma análise do perfil empreendedor de acadêmicos de Secretariado Executivo de Universidades Estaduais do Paraná
items: The socioeconomic context in learning foreign languages for the Executive Secretariat
items: Idiomatic expressions in the context of english language teaching in Take Action: a sociolinguistic study
items: Educação Financeira: uma análise com acadêmicos de um curso de administração
items: A importância do estágio supervisionado em Secretariado Executivo para a formação de profissionais
items: Os desafios do processo de ensino-aprendizagem da língua inglesa para os discentes de Secretariado Executivo Bilíngue
items: Estratégias tecnológicas de marketing digital como medidas de enfrentamento às dificuldades da pandemia do Covid19
items: Habilidade de negociação como fator competitivo no mercado de trabalho para o Secretariado Executivo
items: Satisfaction with academic training and the labor market
items: Insights for an integrated model of sustainable competitive advantage

Competências instrumentais no ensino da língua inglesa: Uma análise em cursos de Secretariado Executivo no Brasil
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description: Este estudo tem como objetivo avaliar a presença de competências instrumentais na formação do profissional, por meio da análise das ementas presentes nos planos de ensino das disciplinas de língua Inglesa ofertadas em cursos de Secretariado Executivo de Instituições Públicas de Ensino Superior no Brasil. O presente estudo se justifica pela importância da comunicação em idiomas estrangeiros como habilidade essencial ao Secretário Executivo no mercado global e em atividades rotineiras da profsissão. Quanto a metodologia, adotou-se uma abordagem qualitativa, aliada a uma coleta de dados em fontes secundárias, vinculadas ás instituições de ensino investigadas. Os resultados mostram que a maioria das instituições direciona o ensino do Inglês para fins específicos, com presença de vocabulário técnico, produção textual empresarial, prática oral e escrita e uso da língua em situações reais de trabalho. Conclui-se que os cursos analisados contemplam competências instrumentais relevantes, embora haja algumas diferenças com relação a profundidade e variedade de conteúdos presentes nos documentos analisados.
subject: Seção - Línguas/Comunicação
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creator: Amanda Caroline Silva dos Santos
creator: Débora Andrea Liessem Vigorena
creator: Otavio Augusto Rodrigues Bernardo Silva
rights: Copyright (c) 2026 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-15
publication date: 2026-04-15
starting page: 109
ending page: 131
doi: 10.48075/revex.v25i1.37234

Educação Superior em disputa: Expansão da EaD, políticas públicas e o ingresso em Secretariado
type: item
description: O objetivo deste artigo é analisar como as políticas públicas de acesso ao ensino superior influenciaram o perfil dos estudantes dos cursos de Secretariado, entre os anos de 2010 a 2023. O caminho metodológico percorrido está calcado em uma metodologia quantitativa, de natureza descritivo-exploratória, realizado sobretudo por meio de estatísticas descritivas. Os dados utilizados foram extraídos dos microdados do Censo da Educação Superior disponibilizados pelo Inep. Os resultados indicam a predominância da rede privada e da modalidade a distância, especialmente nos cursos tecnólogos, e revelam avanços significativos na inclusão de estudantes oriundos da escola pública e pertencentes a grupos étnico-raciais historicamente sub-representados, especialmente após a implementação da Lei de Cotas (Lei nº 12.711/2012). O estudo também evidencia a retração de programas como FIES e Prouni e o crescimento de financiamentos próprios de instituições privadas. Conclui se que, embora haja sinais de democratização no acesso, ainda persistem desafios relacionados à ausência de investimentos na rede pública e a possível transformação da educação a distância em um produto mercadológico no campo do Secretariado.
subject: Seção - Secretarial
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creator: Oscar Luiz Schuhardt
creator: Camila Mosoli Zorzanelo
creator: Carina Aparecida Rodrigues da Cruz
creator: Priscilla Borgonhoni Chagas
rights: Copyright (c) 2026 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-15
publication date: 2026-04-15
starting page: 24
ending page: 45
doi: 10.48075/revex.v25i1.36967

The uses of digital tools and Artificial Intelligence at work: a study with executive secretariat professionals
type: item
description: The adoption of digital tools for the performance of work-related activities has increased significantly in recent years, with particular emphasis on the emergence and use of artificial intelligence–based tools, which have increasingly entered professional environments across various fields. This is the case of executive secretariat, a profession closely linked to organizational management and one that deals daily with data, information, and communication, elements that are strongly influenced by the use of technologies. In this context, this study aims to investigate the relationship between executive secretariat professionals and the use of digital and artificial intelligence tools in their daily professional practices. Through an exploratory study with a mixed-methods approach, an electronic questionnaire was administered to professionals working in secretarial and advisory positions between August 26 and December 13, 2024, resulting in 129 respondents. The main findings reveal that the professionals surveyed use a wide range of digital and artificial intelligence (AI) tools in their daily work activities and perceive AI as an ally in the workplace, insofar as these tools support the execution of routine tasks, enhance administrative work, and facilitate internal communication processes. On the other hand, perceived negative impacts include the possibility of technological dependence, either on specific tools or technology providers, data loss, information security issues, and potential job displacement in certain technical functions. These findings suggest the need for a critical and ethically grounded approach to the use of digital and AI-based tools.
subject: Seção - Secretarial
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creator: Rodrigo Müller
creator: Juliana Suzart Santana
creator: Luan Lins Ramos Silva
rights: Copyright (c) 2026 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-15
publication date: 2026-04-15
starting page: 1
ending page: 23
doi: 10.48075/revex.v25i1.36883

Marketing digital no Brasil: uma revisão da produção científica na Web of Science (2006–2024)
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description: The world has undergone a process of digitalization in which an increasing number of people have access, through mobile devices, to information, purchases, advertising, announcements, and consumption options in the palm of their hands. As a result, new possibilities for conducting marketing have emerged, especially what can be referred to as digital marketing. Considering the relevance and timeliness of the topic, it is necessary to understand how Brazilian researchers have produced knowledge on this subject. Thus, the objective of this study is to map the scientific literature published up to 2024, focusing on articles in the Portuguese language indexed in the Web of Science database. The purpose is to understand how Brazilian academic research has evolved in addressing this constantly growing topic. The analysis of this article is structured into two main parts: the first consists of a descriptive analysis of the publications, while the second involves an analysis of the objectives and main results identified. It is possible to understand that digital marketing should not be merely an isolated action undertaken by companies, but rather an activity that is part of a broader and more organized strategic construction. Many companies use digital marketing to build relationships with consumers; however, there remains a conceptual and practical gap regarding what digital marketing is, as in practice it often relies on social media as an action strategy, with little effort devoted to measurement and monitoring by companies.
subject: Seção - Gestão nas Organizações
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creator: Fernanda Cristina Ferro Malacoski
rights: Copyright (c) 2026 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-15
publication date: 2026-04-15
starting page: 46
ending page: 66
doi: 10.48075/revex.v25i1.36871

The secretary profession in the international context: a study based on the requirements of the vacancies offered
type: item
description: The executive secretary profession has been undergoing constant transformations, keeping pace with changes in the job market, the needs of companies, and technological evolution. The profession is regulated by laws in Brazil and developed in various countries, each with its own specificities. Thus, the present study aims to analyze the job market for the secretarial professional in different countries around the world. The research, of a qualitative and quantitative nature, with an exploratory investigation method, was elaborated through bibliographical and documentary research, in which job vacancies for the professional were analyzed in international platforms that offer such opportunities. The results obtained revealed that, in different countries, in order to apply for most vacancies, having a higher education degree in the area, prior experience and/or mastering another language are competences required with low frequency. This indicates that the Brazilian professional is able to apply for these vacancies, as, given the higher education in the area, the professional has a set of technical and personal skills that enables them to perform in an international scope.
subject: Seção - Secretarial
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creator: Mell Silvestre Cabral Vidal
creator: Ivanete Daga Cielo
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
starting page: 28
ending page: 51
doi: 10.48075/revex.v24i4.36466

A importância do Programa Institucional de Bolsas de Iniciação à Docência (PIBID) para a formação de professores de língua(s): o caso de um Curso de Letras da UFMS
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description: This report aims to present and encourage student participation in programs that contribute to the training process of undergraduate students, such as the Institutional Program for Teaching Initiation Scholarships (PIBID), as part of the National Teacher Training Policy of the Ministry of Education and CAPES. Many academics, when they are in the classroom for the first time, do not have a broad understanding of which teaching methods or practices to use in the classroom that meet the needs of students and allow for broad and meaningful learning in their lives. Given this, based on the experience in the aforementioned Program, specifically in the Interdisciplinary Subproject in the Area of Languages with qualifications in Portuguese, English, and Spanish at the Aquidauana Campus of the Federal University of Mato Grosso do Sul (PIBID/UFMS 2022-2024 Notice), it became clear that the program not only provides contact and reflection on teaching practice in the classroom, but also opens up opportunities for possible scientific research. Therefore, it is necessary to participate in programs that connect undergraduate students with educational contexts in basic education, in order to improve teaching methods and learn from both teachers and students who are at this stage of their training.
subject: Seção - Línguas/Comunicação
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creator: Cristiane SCHMIDT
creator: Sabrina Lohany de França Leanes
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
starting page: 72
ending page: 92
doi: 10.48075/revex.v24i4.36473

A contribuição do secretário executivo no processo decisório envolvendo a gestão de projetos: um estudo de caso em uma fundação no estado de Pernambuco
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description: Considering the increasing complexity of organizational environments and the need for efficient management, the objective of this study is to investigate how the executive secretary contributes to the decision-making process involving project management in a foundation located in the state of Pernambuco. To achieve this, content analysis was used to examine the data collected through interviews, along with descriptive analysis supported by statistical tools to evaluate the data obtained from the structured questionnaire applied to the foundation’s executive secretaries. The results indicate that the executive secretary plays a fundamental role in organizing and systematizing information, mediating between different departments, and managing deadlines and costs—essential factors for the success of projects. However, challenges such as excessive bureaucracy, difficulties in interdepartmental communication, and the need for greater professional recognition remain as barriers to be overcome. In light of this, the study suggests investments in training, greater integration between departments, and the improvement of technological tools to strengthen the role of the secretary in the decision-making process within project management. It is concluded that the presence of this professional in project management is essential to promote efficiency and more assertive decision-making within the organization.
subject: Seção - Secretarial
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creator: Renan Silva Ferreira
creator: Taíssa Maria dos Santos
creator: Paloma de Andrade Fabrício
creator: Thereza Raquel Souza Félix da Silva
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
starting page: 1
ending page: 27
doi: 10.48075/revex.v24i4.35600

Occupation of Higher Education Professionals under Remote Work: An Analysis of the Social Processes Shaping the Occupational Mandate
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description: The study examines concepts of occupations and professions to understand how the social processes that constitute the occupational mandate of education professionals are formed in remote‐work contexts. Occupation is defined by those who practice it and by judgments internal and external to the group, articulating multiple levels of analysis rather than a purely social one (Da Costa, 2018). The topic is salient because employment has historically become the principal means of achieving security, success, and the fulfillment of basic needs (Woleck, 2017). A qualitative design was adopted to capture phenomena associated with labor precarization (Sampieri, 2013). Data collection relied on a semi-structured interview, “guided by a set of points of interest that the interviewer explores throughout the process” (Gil, 2002). Interviews were conducted online with eight participants working directly in education. The corpus was examined through content analysis. Findings indicate that the rapid transition to remote teaching contributed to the precarization of teaching work and to diminished control over tasks that compose the occupational mandate, in both practical and symbolic dimensions. Four aggregated dimensions emerged from the interview data, synthesizing these transformations. Insufficient technological and infrastructural resources among students further hindered teacher–student interaction and complicated the assessment of learning outcomes. In conclusion, the abrupt modification of work processes disrupted the occupational mandate of teachers, intensifying precarization within a socially vital profession. Adaptation required a reframing of professional practice, the reconfiguration of instructional mechanisms, and an active search for knowledge and tools capable of improving the dynamics of remote classes.
subject: Seção - Gestão nas Organizações
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creator: Rodrigo Souza da Costa
creator: Larissa Colla de Souza
creator: Rodolfo Ribeiro Machado
rights: Copyright (c) 2026 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-15
publication date: 2026-04-15
starting page: 67
ending page: 90
doi: 10.48075/revex.v25i1.36363

Estratégias de marketing adotadas por empresas de vestuário feminino durante a pandemia
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description: A pandemia de Covid-19 trouxe desafios significativos para o varejo, especialmente para as empresas de vestuário feminino. Neste sentido, este estudo visa compreender o processo de adaptação das estratégias de marketing, de empresas de vestuário feminino da cidade de Santana do Livramento/RS, diante dos desafios impostos pela pandemia, preenchendo uma lacuna na literatura que carece de pesquisas focadas nesse contexto local. Assim, foi realizada uma pesquisa de abordagem qualitativa, do tipo descritiva, a partir de uma pesquisa narrativa. Para a coleta de dados foram realizadas entrevistas por meio de um roteiro semiestruturado com onze empresas da cidade, sendo que os dados foram analisados por análise interpretativa. Os resultados mostraram que, no início da pandemia, as empresas enfrentaram grandes dificuldades devido à falta de preparação para o ambiente digital. No entanto, a necessidade de se reinventar levou à adoção de novas estratégias, como o uso intensivo de redes sociais para vendas e divulgação. As empresas que se adaptaram rapidamente ao marketing digital e inovaram em suas abordagens tiveram mais sucesso em manter suas operações. A pesquisa ressalta a importância da flexibilidade e criatividade para a sobrevivência das empresas, evidenciando que aquelas que dominaram as novas ferramentas digitais tiveram maiores chances de sucesso no cenário pós-pandemia. Em suma, o estudo contribui para a compreensão do impacto da pandemia no setor de vestuário feminino, sugerindo que futuras pesquisas explorem experiências em diferentes contextos e regiões.
subject: Seção - Gestão nas Organizações
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creator: Juliane Mendes Chemeris
creator: Andressa Hennig Silva
creator: Gabriele Doyle Cezar
creator: Larissa Gusmão Oliveira
rights: Copyright (c) 2026 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-15
publication date: 2026-04-15
starting page: 91
ending page: 108
doi: 10.48075/revex.v25i1.35501

The meaning of work: a perception of executive secretariat students
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description: The word work has several meanings. For this reason, this study aims to highlight the perception of work according to students of the Trilingual Executive Secretarial course at the Federal University of Viçosa. This problem arose because research related to the concept of work in the profession is scarce. According to future professionals, the perception of the word contributes to the academic community in possible research related to the topic. To achieve the result, qualitative methods were used, a demographic questionnaire and a semi-structured questionnaire, based on bibliographic research. The questions were applied in individual interviews and in two focus groups, in which students from different periods of their undergraduate studies participated. The results showed that there are in fact students who understand work solely as an activity that generates financial return. On the other hand, due to family and personal portraits, some see the activity as a routine and unrelated task, which directly influenced the choice of career that the participants wish to pursue, indicating that secretarial work is a profession welcomed by personal identification and not only by financial return.
subject: Seção - Secretarial
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creator: Kissya Alves Franco
creator: Débora Carneiro Zuin
creator: Mariany Teixeira Aleixo
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
starting page: 52
ending page: 71
doi: 10.48075/revex.v24i4.34295

Curricularização da extensão na formação acadêmica: um estudo no curso de secretariado executivo bilíngue da ufpb
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description: The general objective of this study is to study the curricularization of extension in the academic training of students in the Bilingual Executive Secretary course at the Federal University of Paraíba, highlighting how the inclusion of extension activities in the course's pedagogical project can influence the development of students' skills and abilities from the first period of the course. This is a descriptive, documentary investigation, using a qualitative and quantitative approach with a content analysis technique. Data collection was carried out through the application of a questionnaire composed of closed and open questions through Google Forms. According to the analysis of the data obtained, the data reveal a very positive perception of the students in the Bilingual Executive Secretary course in relation to the curricularization of extension. Most students recognize the importance of these activities for their academic training, demonstrating a strong understanding of the value that these actions add to their professional and personal development. Furthermore, the curricular activities developed by the students were the teaching of courses and the production of short videos related to the subjects worked on in the classroom in the two curricular components offered in the period 2024.1, namely: Computer Science Applied to the Secretarial Work and Fundamentals of the Secretarial Work.
subject: Seção - Secretarial
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creator: Ângela Caroline Lima da Silva
creator: Francisca Janete da Silva Adelino
creator: Jaynne Silva de Oliveira
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 103
ending page: 124
doi: 10.48075/revex.v24i3.35446

Secretarial work in the Covid-19 pandemic the perception of professionals regarding the adaptation to remote work on the pandemic context
type: item
description: This study's main objective was to investigate the perception of executive secretaries regarding the adaptation of remote work during the Covid-19 pandemic. To this end, the concept and regulation of teleworking was analyzed, in addition to its benefits, difficulties and secretarial skills. Using online forms and semi-structured interviews, a qualitative and descriptive research was carried out with ten graduated executive secretary professionals and working in different organizations. It was found that most of them felt prepared, totally or in part, to continue their activities at home office, thus demonstrating the ability to adapt. Among the challenges of this pandemic period, the internal communication of organizations was especially evident, which was affected due to the isolation and, consequently, the distance from co-workers. However, most participants mentioned communication competence as being very important when it comes to teleworking. It was also observed that challenges existed, however, they didn’t prevent the demands from being carried out and fulfilled. Finally, most of the interviewees identified benefits and positive points through the experience of remote work, whether in their personal life or for the organizations as a whole.
subject: Seção - Secretarial
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creator: Yasmim Francyne Brandão
creator: Luiza Amalia Soares Franklin
creator: Debora Carneiro Zuin
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 65
ending page: 86
doi: 10.48075/revex.v24i3.33850

Tendências da Comunicação Organizacional no Mercado Contemporâneo e a Inserção do Secretário Executivo
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description: This paper analyzes the role of the Executive Secretary within contemporary organizational communication. It investigates current communication trends and examines how the Executive Secretary functions as a facilitator of communication and a manager of organizational knowledge. The general objective is to investigate current communication trends in organizations and the role of the Executive Secretary in this scenario. The specific objectives are: (a) to identify the main trends in organizational communication in the contemporary corporate environment; (b) to highlight the role of the Executive Secretary as a communication facilitator and knowledge manager; and (c) to examine the impact of new communication technologies and practices on organizational performance. Emphasizing the impact of emerging communication technologies, the study highlights the Executive Secretary’s strategic role as a mediator and articulator of communication processes. Based on a bibliographical and exploratory approach, the findings underscore the increasing recognition of this professional as a pivotal connector in dynamic and innovative organizational environments requiring effective communication flows. Keywords: Executive Secretary. Business Communication. Contemporary communication trends.
subject: Seção - Línguas/Comunicação
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creator: Isabella Rossete Tonoli
creator: Maria Da Conceição Oliveira
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 40
ending page: 64
doi: 10.48075/revex.v24i3.35447

Internacionalização e Secretariado: Um estudo Bibliométrico baseado em Corpus
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description: Internationalization is, directly or indirectly, present in the daily routine of the Executive Secretariat (ES) professional. Regarding their academic training, the skills developed, and the necessary competencies, internationalization emerges with the purpose of enhancing the qualification of ES professionals to work in this field. This implies that ES professionals must be prepared to deal with international matters, whether in communicating with people from different cultures, managing schedules, or participating in international negotiations. Based on this discussion, the present research aims to understand how the literature addresses internationalization in the context of ES, considering publications in scientific journals specific to the field of Secretariat Studies and the proceedings of the National Academic Meeting of Executive Secretariat (Enasec). To this end, bibliometric and descriptive design, supported by tools such as WordArt and WordSmith Tools (for data collection and extensive corpus statistics), provided a detailed overview of the academic production related to internationalization in ES. The study's objective was achieved through the analysis of 11 full articles and three expanded abstracts that relate Executive Secretariat and Internationalization. It was possible to understand that internationalization, besides being a career option for ES professionals, is also present in the academic literature in this field. Furthermore, the existing publications can contribute positively to reflections in this area and to better training of professionals for their international roles.
subject: Seção - Secretarial
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creator: Aline Braiz
creator: Keila Raquel Wenningkamp
creator: Jessica Tomimitsu Rodrigues
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 1
ending page: 28
doi: 10.48075/revex.v24i2.34935

nvisible Professionals in the Corporate World: The Role of a Professional Council in Valuing Executive Secretaries (ES)
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description: This paper addresses the invisibility of Executive Secretariat (ES) professionals in the corporate context, highlighting the importance of establishing a Federal Council of Executive Secretariat (CFSEC) as a mechanism for valuing and recognizing this profession. The aim of this study is to analyze how the creation of a Federal Council of Executive Secretariat (ES) could contribute to the enhancement and strengthening of these professionals' identity, as well as to their visibility in the labor market. The theoretical approach is based on a bibliographic review, covering concepts such as invisibility in the workplace, the role of ES in organizations, the complexities of visibility in the current corporate environment, and the challenges faced in regulating the profession. The methodology involves a bibliographic study characterized by the analysis of existing literature and critical reflection on the subject. The main findings indicate that the absence of a regulatory council contributes to the perpetuation of ES professionals' invisibility, affecting their professional identity and recognition in the labor market. It is concluded that the creation of CFSEC could be a crucial step towards transforming these professionals into valued and respected agents, fostering a significant shift in the social and organizational perception of the profession.
subject: Seção - Secretarial
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creator: Israel Ferreira de Lucena
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 87
ending page: 102
doi: 10.48075/revex.v24i3.35290

The challenges of entrepreneurship from the female perspective
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description: Women's entrepreneurship has been gaining increasing prominence in the labor market. In this context, it is observed that women face numerous challenges when starting and managing their businesses, related to cultural, social, and structural barriers. This article aims to analyze the obstacles faced by women entrepreneurs. To achieve this goal, qualitative field research was conducted through semi-structured interviews with eight female entrepreneurs active in the fields of architecture, engineering, marketing, marble industry, dentistry, psychology, and clothing. The main challenges identified include prejudice, work-family conflict, and lack of self-confidence. Despite these difficulties, the interviewees continue to pursue entrepreneurship to achieve their dreams and improve their quality of life and that of their families, even though it means sacrificing quality time with their loved ones.
subject: Seção - Gestão nas Organizações
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creator: Danieli Pinto
creator: Gabrielly Ramos dos Santos
creator: Maria Eduarda Rorato Carvalho
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 20
ending page: 39
doi: 10.48075/revex.v24i3.35233

Um estudo sobre a LGPD: os impactos laborais que a nova legislação pode ocasionar para servidores da Universidade Federal de Sergipe
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description: No mundo globalizado de hoje, à informação passou por transformações significativas. Os avanços tecnológicos como a criação de computadores, e o uso da internet em escala global, levaram a uma maior preocupação em retratar as funcionalidades dos dados e informações dentro das organizações. Havendo também, em sua relevância nos tratamentos e descartes de tudo aquilo que possa ser identificado como dado e informação dentro destas organizações. O objetivo deste trabalho, é investigar o impacto da implementação da LGPD no ambiente universitário. Sendo um estudo exploratório e descritivo, utilizando-se o método de estudo de caso único. Os dados foram coletados por meio de entrevistas compostas por 16 questões distribuídas em 3 categorias e aplicadas aos servidores dos Departamentos de Graduação do Centro de Ciências Sociais Aplicadas. Ao se concluir, pode-se observar uma variedade nas respostas e perspectivas dos entrevistados. Com tudo, apesar das dificuldades encontradas na universidade em questão, sendo estas limitações (técnicas/manuais) a causa ou problema identificado pelos pesquisadores, torna-se evidente a colaboração dos servidores em garantir o melhor atendimento e prevalecendo as normas constituintes que fazem parte da Instituição.
subject: Seção - Gestão nas Organizações
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creator: Agenor José Ferreira Neto
creator: Abimael Magno do Ouro Filho
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
starting page: 108
ending page: 128
doi: 10.48075/revex.v24i4.35226

Strategic actions
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description: Strategic planning within organizations is essential to promote development, growth, creation of action plans and better decision-making. This is even more so in Commercial Associations, where there are few studies on the subject. Therefore, this article aims to understand the strategic actions of commercial associations in the West of São Paulo, belonging to RA-17, with a view to proposing improvements and contributing to the sustainability of organizations. To this end, a quantitative descriptive study was conducted using a survey and primary data collection technique, collected through a questionnaire with 24 associations. The results point to the importance of Associations in the market and strategic planning to direct actions, promote development and boost commerce in the West of São Paulo. Through planning, associations can obtain a competitive advantage aligned with sustainability, developing an action plan to achieve their objectives.
subject: Seção - Gestão nas Organizações
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creator: Vanessa Serafim
creator: Érika Mayumi Kato-Cruz
creator: Gustavo Yuho Endo
creator: Johnny Hideki Hayashi
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 01
ending page: 19
doi: 10.48075/revex.v24i3.35066

Emotions, identity & power in organizational studies
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description: A articulação entre emoções, identidade e poder é um tema incipiente dentro do campo de estudos organizacionais. Contudo, o entrelaçamento das teorias de identidade e das teorias de poder juntamente ao conceito de emoções traz consigo reflexões fundamentais ao desenvolvimento de pesquisas na área. Utilizando-se do método de revisão sistemática de literatura, o objetivo deste estudo foi analisar como as teorias de identidade e poder em conjunto com o conceito de emoções são trabalhados em estudos organizacionais. Para isso, filtrou-se os últimos 10 anos de pesquisas em duas bases de dados nacionais (Scielo e Spell) e uma base internacional (Web of Science). Como resultado, selecionou-se artigos open access publicados entre os anos de 2014 a 2024 e com base no que fora verificado, ao traçar os itinerários da pesquisa desvelou-se o estado da arte da produção científica dando-se um passo inicial às discussões brasileiras sobre o tema, sinalizando tendências e indicando possíveis caminhos a serem percorridos.
subject: Seção - Gestão nas Organizações
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creator: Camilla Fernandes
creator: Mariane Lemos Lourenço
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 80
ending page: 106
doi: 10.48075/revex.v24i2.35029

quality of life at work: a study in the wood industry
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description: Research into quality of life at work is an essential strategic tool for organizations seeking to promote a healthy, productive work environment aligned with the needs and expectations of their employees. The article addresses the importance of quality of work life (QWL), how it affects employee well-being and company performance. As an objective, it proposes to identify employees' perceptions about their QWL in a timber company in Caçador/SC. The methodology was quantitative, using a questionnaire based on the Walton model, applied through Google forms, which obtained 48 respondents (100% of the sample) from a specific sector of the company; data analysis was descriptive. The research carried out revealed a positive perspective on the part of employees in relation to various aspects of the work environment. The majority of participants expressed satisfaction (75.88%) with the items analyzed, demonstrating an optimistic general scenario within the company. This positive feedback is an important indicator, as it suggests that the majority of employees are happy with various aspects of their work, which can contribute to a healthy organizational climate.
subject: Seção - Gestão nas Organizações
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creator: Geneia Lucas dos Santos
creator: Vinícius Milani
creator: Suzana Scolaro
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-19
publication date: 2025-12-19
starting page: 93
ending page: 107
doi: 10.48075/revex.v24i4.34991

Uma análise do perfil empreendedor de acadêmicos de Secretariado Executivo de Universidades Estaduais do Paraná
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description: O processo de empreender envolve a visualização e o reconhecimento de oportunidades rentáveis somadas a capacidade de administrar o negócio, elaborar uma estratégia de marketing e às habilidades interpessoais do empreendedor. Nos cursos de graduação em secretariado executivo, há o incentivo ao empreendedorismo e ao desenvolvimento das habilidades e capacidades empreendedoras. Nesse sentido, surge a pergunta norteadora deste artigo: Qual o perfil empreendedor de acadêmicos do último ano do curso de Secretariado Executivo de Universidades Estaduais do Paraná? Os objetivos deste estudo se desdobram em: 1) identificar a inserção da disciplina de empreendedorismo nas grades curriculares cursos definidos, e 2) analisar as características empreendedoras dos acadêmicos selecionados para a pesquisa com base no instrumento desenvolvido e validado pelo SEBRAE (2007). Assim, a abordagem da pesquisa se caracteriza como qualitativo-descritivo, sendo que a coleta de dados ocorreu por meio da plataforma do Google Forms. A análises demonstram que os acadêmicos do curso de secretariado executivo possuem perfil empreendedor médio superior e que duas universidades não tem a disciplina na grade curricular do curso e as outras duas tem na modalidade optativa.
subject: Seção - Gestão nas Organizações
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creator: Mayara Neco
creator: Dra. Marcela
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-03-30
publication date: 2025-03-30
doi: 10.48075/revex.v24i1.34965

The socioeconomic context in learning foreign languages for the Executive Secretariat
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description: With the advancement of technology and the advent of globalization, professionals in a variety of areas, including Executive Secretariats, need to be constantly developing to meet the demands of the job market. One of the most demanded skills for professionals is mastery of a second language, and for professionals in the secretarial field, this skill becomes essential for the performance of their duties. Thus, this research aims to identify the socioeconomic context in the learning of foreign languages ​​by Executive Secretariat students for the exercise of the profession. The theoretical basis of this study includes authors such as Oliveira (2008), Nonato Júnior (2009), Durante (2012), among others. The methodology is qualitative and descriptive, adopting a field survey, through the application of a questionnaire, using the framework for congruence of objectives and questions. The main results show that there is a relationship between the aspects of socioeconomic context and learning of foreign languages, since most students have never taken a private foreign language course due to the high cost of these services. Despite this relationship, students seek more accessible alternative means of learning foreign languages, aiming to meet the demands of the job market and to be in constant development. The analysis of the results revealed that students recognize the importance of foreign language proficiency for the Executive Secretariat and have a professional development plan to improve this skill demanded by the world of work.
subject: Seção - Secretarial
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creator: Sonia Regina Amorim Soares de Alcantara
creator: Nalanda Tomasel
creator: Francisco Edson Rodrigues da Silva
creator: Elaine Freitas de Sousa
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 29
ending page: 54
doi: 10.48075/revex.v24i2.34720

Idiomatic expressions in the context of english language teaching in Take Action: a sociolinguistic study
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description: Based on the studies of Educational Sociolinguistics, more specifically with regard to communicative practices as a social phenomenon, this article aims to analyze whether and how idiomatic expressions (IEs) were used in Take Action (Ritcher; Larré, 2020), a textbook approved by the PNLD 2019. The textbook analyzed was chosen on the basis of its use in schools offering secondary education, which are part of the Supervised Curricular Internship in Languages course at the State University of Mato Grosso do Sul, Jardim Unit. This study is divided into three main parts: “Theoretical Framework: Educational Sociolinguistics”, “English idioms in teaching materials: the importance of understanding them and using them in different contexts” and, finally, “Methodological aspects: focus on Take Action”. We used Bortoni-Ricardo (2005), Labov ([1972] 2008), Gobber and Morani (2010), Muniz et al (2017), Teer and Bevilacqua (2018), Albuquerque and Ferreira (2019) and others as a theoretical framework. In the course of the analysis, based on the readings made, we consider that the work has a well-organized structure and is based on what the BNCC requests, that is, an English language treated as a lingua franca and a student who becomes critical and increasingly autonomous in their learning. However, as far as idioms are concerned, only one chapter of the book deals with this content explicitly, leaving it up to the teacher to present websites, books and various other sources of research, so that the student can seek out this knowledge on their own.
subject: Seção - Línguas/Comunicação
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creator: Cristiane SCHMIDT
creator: Roseli Peixoto Grubert
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 125
ending page: 148
doi: 10.48075/revex.v24i2.34080

Educação Financeira: uma análise com acadêmicos de um curso de administração
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description: This study aims to examine the relationship between the level of financial education and the financial behavior of students in the Administration course at the State University of Western Paraná, Campus Marechal Cândido Rondon. The methodology employed in this research is descriptive, utilizing a survey approach with a quantitative method. Data was collected through a structured questionnaire containing multiple-choice questions. The study revealed a statistically significant relationship between personal income and financial knowledge. It was also noted that students place importance on aspects like personal financial management, budgeting, saving, investing, and retirement planning. A correlation was identified between the level of financial education and the perceived importance of car loans and retirement planning. Furthermore, respondents generally believe they possess a good understanding of financial concepts required for managing personal finances and demonstrate a rational approach when making financial decisions. They tend to make financial choices, such as financing, loans, and investments, only after acquiring all necessary information. Additionally, a correlation was established between students' level of financial education and the presence of savings and various types of financial investments.
subject: Seção - Gestão nas Organizações
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creator: Tiago Engels Henke
creator: Wanderson Dutra Gresele
creator: Silvana Anita Walter
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 55
ending page: 79
doi: 10.48075/revex.v24i2.32085

A importância do estágio supervisionado em Secretariado Executivo para a formação de profissionais
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description: Internship is understood as the practice period that precedes certain professions, that is, the period in which students can apply in practice the theories studied in the classroom up to that point, fostering the development of skills to fully exercise their profession. Based on these theoretical assumptions, the study aims to identify and analyze the role of supervised internships in the training of students in the Executive Trilingual Secretariat course at Unioeste. As a temporal cut, the analysis focused on the period between 2019 and 2022, during which a new Pedagogical Project was implemented in the course, changing the configuration of the supervised internship. Methodologically, the study is characterized as exploratory and descriptive, being developed through observations, records, analysis, and the application of a questionnaire directed at interns who carried out activities during the defined period. The results revealed a significant improvement in the interns' skills, especially regarding communication, organizational understanding, and managerial development. Likewise, the research results showed that supervised internships are essential for the development and preparation of interns for the labor market, promoting the development of essential skills and both personal and professional growth. It was also identified that most students carry out their internships in the service sector and in the areas of management/administration and secretarial work, highlighting gaps concerning internships in the communication field, which is little sought after by students.
subject: Seção - Secretarial
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creator: Ana Francisca Dias Pais
creator: Ivanete Daga Cielo
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-03-30
publication date: 2025-03-30
doi: 10.48075/revex.v24i1.34560

Os desafios do processo de ensino-aprendizagem da língua inglesa para os discentes de Secretariado Executivo Bilíngue
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description: Objective: This article aims to analyze what are the greatest difficulties of undergraduates of the Bilingual Executive Secretariat course in learning the English language, while developing the teaching-learning process of students at the Federal University of Paraíba, on campus IV, in the city of Mamanguape. Problematic Issue: In this sense, we tried to understand what the english language learning process is like in the course, but also to analyze whether the workload offered in the foreign language course is enough to achieve the fluency of the Secretariat undergraduates in the English language, and whether there are obstacles faced by them during this process. For this, were used as theoretical references Castro (2015) and Mariotto (2015), Babtista and Camargo (2012), Almeida (2012), Nonato (2009), Santos (2016), Lobo (2014), Goméz (2012), Garrutti and Santos (2004), but also sites such as Cambridge, the British Council English. Foreign Language Training and São Judas University. Methods: The methodology used has a quali-quantitative character, of an applied nature, with explanatory objectives, with bibliographic content, of non-participatory observation. The instrument used was Google Forms, together with the data analysis strategy. Results: The results obtained in this research emphasize that it is necessary to make adaptations in the workload in the English language subjects of the Secretariat course, as well as to establish greater communicative interaction within the classroom in the foreign language. Conclusions: It was also concluded that the application of differentiated teaching-learning tools contributes to a greater scope of the fluency of the English language, in the secretarial branch.
subject: Seção - Línguas/Comunicação
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creator: Aline Larissa Valério da Silva
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-03-30
publication date: 2025-03-30
doi: 10.48075/revex.v24i1.32886

Estratégias tecnológicas de marketing digital como medidas de enfrentamento às dificuldades da pandemia do Covid19
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description: The COVID-19 pandemic has affected everyone, with evidence of health and health issues that have an impact on society and business. Although the internet is a known operating channel, some companies are not yet inserted in this market and, given the restrictive measures, have been deeply impacted. This article aims to study and propose digital marketing strategies combined with the use of technological tools as measures to combat the pandemic, with emphasis on the positioning of companies in e-commerce. A multicase study was carried out and based on studies and research in digital marketing, it was possible to establish a framework of strategies. As a result, strategies for creating a website and pages on social networks, graphic and content design, location in a virtual environment and communication strategies were selected. The technological tools were selected and described according to the features of the site's website builder123, graphic design and QR Code of the Canva editor, Google Maps location service, WhatsApp communication tools and social network chats and link generator for WhatsApp from Convertte Go!
subject: Seção - Gestão nas Organizações
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creator: Jonathan Dias Ferreira
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-03-30
publication date: 2025-03-30
doi: 10.48075/revex.v24i1.31203

Habilidade de negociação como fator competitivo no mercado de trabalho para o Secretariado Executivo
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description: O intuito dessa pesquisa é analisar o conhecimento dos alunos de Secretariado Executivo sobre negociação como um fator competitivo para a inserção no mercado de trabalho. Sendo uma pesquisa quantitativa descritiva, com aplicação de questionário para os alunos de Secretariado Executivo da Universidade Federal de Sergipe de forma presencial via link no Google forms, no celular do pesquisador ou no aparelho telefônico do (a) aluno (a). Os achados foram que o ensino do curso de Secretariado Executivo voltado para as habilidades de negociação é de forma superficial e apenas a comunicação é ensinada em nível avançado. Sabem o que é negociação e suas habilidades voltadas ao mercado de trabalho, com isso, os processos de negociação sejam eles com pessoas ou produtos, é indispensável o auxílio das habilidades para o estudante secretarial almejar mais competitividade dentro do mercado de trabalho e saber como lidar em determinadas ocasiões profissionais nas suas funções e rotinas dentro das empresas.
subject: Seção - Secretarial
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creator: Samuel Aquino de Queiroz
creator: Abimael Magno do ouro filho
rights: Copyright (c) 2025 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-03-30
publication date: 2025-03-30
doi: 10.48075/revex.v24i1.33670

Satisfaction with academic training and the labor market
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description: This study aims to evaluate the aspects that make up the construct 'satisfaction with the course', from the perspective of graduates of the Bachelor's Degree in Business Administration at a federal university in the state of Minas Gerais. This construct is basically formed by variables related to course management and employability in the labor market. For data collection, the application of questionnaires was used, and the sample consisted of 59 respondents out of a total of 297 graduates. As for the methodological approach, the research is characterized as descriptive with a quantitative approach and the data were analyzed using descriptive statistics, exploratory factor analysis and multiple linear regression. The results revealed that the graduates participating in the research evaluate the Course as satisfactory, but their satisfaction with the expectation they had when entering the University is predominantly determined by dimensions related to employability, such as satisfaction with the changes in life caused by work after graduation, the skills developed and the opportunity to work. Regarding the implications of the study, it is suggested that the management of the courses pay more attention to the employability of graduates through strategies that enhance market opportunities, such as partnerships, local economic development projects, among others.
subject: Seção - Gestão nas Organizações
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creator: Naldeir dos Santos Vieira
creator: Agnaldo Keiti Higuchi
creator: Nathascia Porto Marques
creator: Edimilson Eduardo da Silva
creator: Kenny Moreno Santos Fernandes
rights: Copyright (c) 2024 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 93
ending page: 117
doi: 10.48075/revex.v23i4.32813

Insights for an integrated model of sustainable competitive advantage
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description: Os modelos VRIS (Barney, 1991) e Pedras Angulares (Peteraf, 1993) são bases importantes para compreender, por meio da RBV “pura”, as condições para que as empresas desenvolvam vantagem competitiva sustentável. Este artigo teórico possui o objetivo de discutir, teoricamente, insights para uma futura unificação dos modelos, não esgotando discussões ou limitando novas contribuições. Com isso, seis pontos teóricos dos modelos foram pontuados, identificando pontos comuns (heterogeneidade, modelo estratégico, nível de análise de recursos, aplicação dos modelos e análise econômica) e divergente (mecanismos de imitabilidade). O esforço maior foi argumentar, teoricamente, a fim de aproximar o ponto divergente e estabelecer uma visão para um modelo próspero de integração, com possibilidades de aplicação empírica. Como resultado da discussão teórica, observa possibilidades emergentes futuras para combinar elementos para um modelo de vantagem competitiva sustentável.
subject: Seção - Gestão nas Organizações
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creator: Huallady Amantino Bitencourt de
rights: Copyright (c) 2024 Revista Expectativa http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-06-30
publication date: 2024-06-30
doi: 10.48075/revex.v23i2.32878