Desafios na gestão da comunicação organizacional pública: o caso da Prefeitura Municipal de Rio Paranaíba - MG

Abstract

The study focuses on analyzing internal communication within a municipal government, highlighting the potential of a comprehensive system to boost administrative efficiency. It emphasizes the importance of effective communication in fostering agile and transparent interaction among employees. The central purpose was to identify deficiencies in internal communication at the Rio Paranaíba-MG City Hall, pointing out areas that require improvement to promote integration and communicative standardization among departments and secretaries. We employed a qualitative approach, using methods such as document analysis, semi-structured interviews, and content analysis. The results revealed a lack of a strategic organizational communication system, as well as gaps in understanding communicative elements and knowledge of how the municipal government's communication context impacts individuals' communication. The findings underscore the need for measures to enhance organizational communication, such as establishing a department dedicated to communication management, with defined functions and appropriate prioritization, crucial for optimizing institutional performance and establishing solid foundations for effective interaction with involved stakeholders.