THE INTERNAL COMMUNICATION AS RESOURCE FOR STRENGTHENING ORGANIZATIONAL: A CASE ESTUDY

Abstract

With the efficiency of internal communication (IC) it is possible that managers can positively influence in the commitment of employees to the institution, internalizing the desired practices, which become part of work routines. When planning IC, managers should insert the cultural values of the organization, sending to employees, in many ways, messages about what the institution expects of them. With these prerogatives the present study aimed to identify, in the Unioeste / Campus Toledo IC, some vectors for transmission of cultural values. This research was characterized as a case study, of exploratory nature, and made use of questionnaires to all staff and occupants of Unioeste leadership positions. It was observed that there are some flaws in the process of IC which compromise the actions and achievement of institutional objectives, and lead to lack of involvement and commitment of those involved. Also it was found that the respondents believe that IC is an appropriate channel for the dissemination of institutional information, that can be used to plan the inclusion of cultural values.