O EFEITO METAFÓRICO DE “CABELO CRESPO” NA CONDIÇÃO DA TRANSIÇÃO CAPILAR

Abstract

This research is the result of a Master's thesis that aimed to analyze the discourse about kinky hair in the condition of hair transition and how, from this a woman-profile becomes meaningful). For the analysis, Discursive Sequences (DSs) were selected, telling about types of hair (straight, wavy, curly, and frizzy). The DSs were selected from the digital environment (Veja online magazine, Folha de São Paulo online, parts from a blog text and Instagram social network posts and comments), and here in this essay we have selected only the DSs clipped from Veja online magazine story, "Back to the Roots," published in October 2018. In short, the problematic of this research was to identify which effects of meaning permeate what is said about female empowerment from the "acceptance" or not of natural kinky hair. To perform the analysis, we used the theory of French Discourse Analysis, especially the studies of Michel Pêcheux, and we highlighted in this article the concept of metaphor. This research was qualitative based and of interpretivist approach. Through the analysis of the DSs, we identified a metaphorical shift on the terms "kinky hair", that is, the meanings of the terms depend on the Discursive Formation in which the subject is inscribed. Thus, having kinky hair can mean something "good" and also "bad”. We realize that the hair in use "assume" the strands and carries meanings that echoes the social environment, this is historical and also marketable.