A GLIMPSE ON THE BESTSELLER READING PROCESS
Keywords:
Best-seller, indústria cultural, Leitura, Mercado editorial.Abstract
This work intends to discuss the "bestseller" concept, relating aspects on the cultural industry and concluding with the performance analysis of a well-know bestseller Brazilian writer, Luís Fernando Veríssimo. The handling of the reading process will be based following the discourse analysis from the Parisian school of semiotics aiming to verify the reasons from which this type of discourse is widely acquired by the contemporary Brazilian reader.
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