INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA

Authors

  • Jefferson Fernando Voss dos Santos

Keywords:

Análise de Discurso, Discurso de inclusão social, Mídia, Publicidade impressa.

Abstract

In this paper, we intend to analyze the way how the social inclusion discourse has
appeared in the Brazilian media, more especially in its pressed advertisement. Taking advantage
of the French Discourse Analysis, by Michel Pêcheux, such as the concepts of discourse,
discursive formation and discursive memory, we are going to firstly line reflections and analysis
about two different texts referred to the governmental advertisement of President Lula. Through
this analysis, our main objective is to indicate some points of Brazilian political and historical
contexts which could generate the appropriation of the social inclusion discourse by Brazilian
publicity. Finally, we intend to discuss about how this appropriation has moved the way Brazilian
advertisement discourse is set nowadays.

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Published

29-12-2009

How to Cite

VOSS DOS SANTOS, J. F. INCLUSION IN SPECTACLE: REFLECTIONS ON THE APPROPRIATION OF THE INCLUSION’S DISCOURSE BY THE MEDIA. Travessias, Cascavel, v. 3, n. 3, 2009. Disponível em: https://saber.unioeste.br/index.php/travessias/article/view/3423. Acesso em: 18 jul. 2024.

Issue

Vol. 3 No. 3 (2009)

Section

ARTE E COMUNICAÇÃO

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