THE REPRESENTATION OF SOCIAL ACTORS IN ADVERTISING “HITLER”

Authors

  • Graziela Frainer Knoll

Keywords:

discurso, atores sociais, publicidade

Abstract

The aim of this work is to verify how the representation of social actors in discourse theory can be applied at the critical study of an advertising text. In order to this, the VT “Hitler”, produced by W/Brasil agency for the newspaper Folha de São Paulo, is analized, investigating sociosemantic categories proposed by Theo van Leeuwen. The results demonstrate, specially, estrategical use of resources of agentialization and deagentialization.

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Published

29-04-2010

How to Cite

FRAINER KNOLL, G. THE REPRESENTATION OF SOCIAL ACTORS IN ADVERTISING “HITLER”. Travessias, Cascavel, v. 4, n. 1, p. e3625, 2010. Disponível em: https://saber.unioeste.br/index.php/travessias/article/view/3625. Acesso em: 18 jul. 2024.

Issue

Vol. 4 No. 1 (2010)

Section

LINGUAGEM

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