A CIRCULAÇÃO MULTIMODAL E INTERMIDIAL DO TEXTO LITERÁRIO: UM NOVO OLHAR SOBRE AS RELAÇÕES DE GÊNERO NA ADAPTAÇÃO CINEMATOGRÁFICA DE PYGMALION, MY FAIR LADY
Keywords:
Pygmalion, My Fair Lady, multimodalidade/intermidialidade, relações de gênero, adaptação cinematográfica.Abstract
O objetivo deste trabalho é observar como a circulação multimodal e intermidial dotexto literário pode propor novas leituras sobre aspectos abordados no texto-fonte. Na adaptação
cinematográfica My Fair Lady (1964), baseada na peça Pygmalion (1914), de Bernard Shaw, a
mudança de meio semiótico, da literatura para o cinema, provocou uma nova abordagem na
representação das relações de gênero e, conseqüentemente, na caracterização d
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