Communication Against Sexual and Moral Harassment:

Study About a University Campaign in the Southern Region of Brazil

Abstract

The present article discusses a communication campaign against harassment, discrimination, and prejudice, developed by a university in the southern region of Brazil. The objective was to identify how the university's communication campaign has influenced the academic community's perception of harassment. A questionnaire was administered to 410 members of the academic community, including technical-administrative staff, students, faculty members, accredited professionals, and outsourced workers. In addition to analyzing the respondents profiles, the questionnaire covered three other aspects: campaign evaluation, level of information, and suggestions. The results showed that 57.6% of the respondents became aware of the campaign. More than half of them learned about it through the university's social media channels. It was possible to conclude that, although respondents had a generally positive perception of the campaign, many still express skepticism regarding the punishment of offenders and point out a lack of promotion to better inform and raise awareness within the community about harassment. Therefore, it was observed that the campaign has not yet succeeded in transforming the academic community's perception of harassment.